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Embracing Your Intuition: A Guide for Decision-Makers

In an era where data and analytics reign supreme, the notion of "trusting your gut" in professional settings may seem outdated or even reckless. However, a deeper dive into the science behind intuition reveals its invaluable role in complementing analytical thinking, especially in complex decision-making scenarios.

The Foundation of Intuition

Contrary to the mysticism often associated with gut feelings, there is a substantial neurological basis for intuition. Our "second brain," or the enteric nervous system within our gut, comprises an extensive network of neurons. This complex system plays a crucial role in our instinctual decision-making processes, blending past experiences, memories, and personal values to guide us towards choices that align with our best interests (Mayer, 2011).

The Case for Trusting Your Gut

Research and anecdotal evidence from top executives highlight the efficacy of integrating intuition with analytical reasoning. This approach not only enhances decision-making quality but also increases confidence in the choices made. In high-stakes environments, such as military operations, intuition can sometimes surpass purely intellectual judgments (Dane & Pratt, 2007).

Strengthening Your Intuitive Muscle

Intuition, much like any skill, can be honed with practice. Here are actionable steps to enhance your intuitive decision-making abilities:

  1. Distinguish Fear from Intuition: Fear often manifests as tension and panic, pushing you away from risks. Intuition, conversely, draws you towards decisions that align with your best interest, often accompanied by a sense of excitement or calm (Gigerenzer, 2007).

  2. Start Small: Practice making quick decisions on minor matters, like sharing an idea or voicing an opinion in a meeting without overanalysing. This builds confidence in your intuitive capabilities gradually (Kahneman, 2011).

  3. Experiment with Your Choices: Simulate living with your decision for a few days and observe your emotional and physical reactions. This "test drive" can reveal your true preferences (Gilovich, Griffin, & Kahneman, 2002).

  4. Snap Judgment Test: Write down a significant question and quickly circle a yes or no answer. This forces an honest, gut-driven response and you can reflect on your answer a few hours later to see how it evolves (Ambady & Rosenthal, 1992).

  5. Align with Your Core Values: Identify your fundamental values and use them as a compass for decision-making. When faced with a tough choice, ask yourself which option brings you closer to these values (Schwartz, 1992).

  6. Create Space for Intuition: Intuition thrives in calm, uncluttered environments. Allow yourself moments of quiet reflection to let your gut feelings surface (Fredrickson, 2001).


While intuition should not be the sole criterion for decision-making, its integration with analytical thinking can lead to more nuanced and satisfactory outcomes. By acknowledging and developing your intuitive skills, you equip yourself with a broader set of tools for navigating the complexities of the professional world.

Remember, the goal is not to replace logic with intuition but to recognise the value of this internal guidance system in enhancing your decision-making repertoire. Intuition, when leveraged alongside analytical thinking, forms a powerful tool for navigating uncertain and complex decision environments (Hodgkinson et al., 2008).

As always, thanks for stopping by...


  • Ambady, N., & Rosenthal, R. (1992). Thin slices of expressive behavior as predictors of interpersonal consequences: A meta-analysis. Psychological Bulletin, 111(2), 256-274.

  • Dane, E., & Pratt, M. G. (2007). Exploring intuition and its role in managerial decision making. Academy of Management Review, 32(1), 33-54.

  • Fredrickson, B. L. (2001). The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. American Psychologist, 56(3), 218-226.

  • Gigerenzer, G. (2007). Gut feelings: The intelligence of the unconscious. Viking.

  • Gilovich, T., Griffin, D., & Kahneman, D. (Eds.). (2002). Heuristics and biases: The psychology of intuitive judgment. Cambridge University Press.

  • Hodgkinson, G. P., Langan-Fox, J., & Sadler-Smith, E. (2008). Intuition: A fundamental bridging construct in the behavioural sciences. British Journal of Psychology, 99(1), 1-27.

  • Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.

  • Mayer, E. A. (2011). Gut feelings: The emerging biology of gut-brain communication. Nature Reviews Neuroscience, 12(8), 453-466.

  • Schwartz, B. (1992). The tyranny of freedom. American Psychologist, 47(4), 550-560.

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